As open rates fall, two email marketing firms announce innovative offerings
Crafting a successful email marketing campaign can feel like an uphill battle, and a recent study shows that the struggle isn't getting any easier. According to MarketingProfs, Epsilon's newly released...
View ArticleAutomation tools help email marketers step up their game
The devices with which the contacts on your email marketing list read messages are getting more powerful and multifaceted – and so are the tools available to marketers. New automation solutions, often...
View ArticleNew study helps email marketers focus their efforts
Marketers know how tough it can be to maximize return on investment for their email campaigns. Luckily, statistics recently published by marketing solutions provider GetResponse provide some guidance...
View ArticleMarketers discover iOS 7 mobile email glitch
Mobile is now a top priority for email marketers, and firms want to control to the furthest extent possible how contacts on their email marketing list will interact with emails on a mobile screen. In a...
View ArticleNew study reveals value of video in email marketing
Today's digital culture is highly textual: Emails, text messages, Tweets and Facebook posts appear constantly on our computer screens and mobile devices. But the Web landscape is also extremely visual,...
View ArticleConsumers reading more emails on tablets
By now, email marketers know they need to adapt to mobile to keep pace with the competition, as the contacts on their email marketing lists increasingly go to their smartphones not only to read email,...
View ArticleStudy provides holiday email marketing insights
The holiday shopping season is vital for email promotions, with marketers filling the inboxes of their email contact lists with news about product releases, last-minute sales and a host of other offers...
View ArticleOnline, mobile sales prove key to early holiday shopping trends
The holiday shopping season presents a complex, dynamic challenge for email marketers. While the basic principles remain the same each year – people are out in droves shopping for gifts for their loved...
View ArticleBlack Friday, Cyber Monday statistics highlight the importance of mobile...
Long before Thanksgiving weekend hit, industry experts were predicting that Black Friday and Cyber Monday would be landmark days for mobile purchases. Now that the kick-off to the holiday shopping...
View ArticleGmail update means email marketers must rethink design, segmentation
Google's introduction of the Promotions tab to the layout of Gmail earlier this year has elicited grumbles of frustration from email marketers across the globe, who are concerned that the new design of...
View Article